Basically, it's the process in which a task is distributed to a group of people in order to get it done, rather than using just one specific person or
Merriam-Webster dictionary defines crowd sourcing as "the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers".
For example, you just created your first online store in which you're going to sell your own handmade bags. Your site is ready, but you're missing a logo - something that will be unique to you and will be identified with your products and future brand. But who do you turn to?
Browsing the web for the right way to get it done can be challenging, confusing - not to mention time consuming. To make your search more effective and to help you narrow it down to what matters most, let’s review the two most popular options to a great unforgettable logo:
These days we’re constantly reminded by brands, products and services that collaborating together in full transparency is what drives the true force behind the wisdom of the crowds. This is not just a trend as it’s already changing everything we do and there’s a few reasons why it’s here to stay.
In today’s world, we’re constantly chasing time, trying to achieve more with less. The old ways in which we used to conduct business or accomplish goals are no longer relevant. This demand for more with less has led us to embrace a new volume of information which is powered by thousands if not hundreds of thousands that shape and affect each other in a whole new way.
To put it more simply, this new way of making things happen introduced increased creativity, shorter delivery time and higher reach. According to a few researchers at MIT, there’s something about this mutual exchange of ideas and thoughts within the crowds that bring out certain behaviors (competition, adaptivity, self organization) which all contribute to delivering a better end product to each of us who’s currently looking out for a project that needs to be done.
Overall, crowdsourcing can offer great benefits to both sides: the crowdsourcers can accomplish their tasks quickly and easily, and usually at a lower cost. For the members of the crowd this new way offers access to millions of potential clients at any given moment, making it easier to find work.
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